Franklin Energy

Advancing Transportation Electrification |  AWARD WINNER

With a focus on our innovative electric vehicle offering, we targeted their investor-owned utilities through an integrated marketing campaign aiming to maximize awareness, engage potential customers, and drive sales—while maintaining consistency in messaging and brand experience. The campaign's primary message promotes a clean energy future through a robust, user-friendly transportation electrification solution. To increase awareness and generate leads, we launched a blog series, thought leadership articles, and downloadable e-books focused on driving adoption and detailing the commercial and residential EV programs. The integrated campaign approach ensures cohesive messaging across all channels, contributing to a campaign that not only exceeded marketing goals, but also exceeded business goals by delivering more sales-qualified leads than anticipated.